🗣️ "2022 As The Year Of Poo"

Host: Travis Loop
Guest: Maile Lono-Batura | Director of Sustainable Biosolids Programs | Water Environment Federation (WEF)
Category: 🗣️ Opinion

Podcast’s Essential Bites:

[2:38] “[It] is really about opening a dialogue and connecting to all producers, because producers are the flushers. And that is something that I don't think people connect with, because we've been so prime to understand that when you flush somebody else takes care of it and it goes away. But how do we really connect to those people upstream at the flush versus just at the plant? Because the plant tells a great story, as well. But how do we even get those folks further up the flush to connect to them, and let them know that this is a completely level playing field? […] And to get people more into that story and make them a part of it, because they are a part of it.”

[3:57] “It's elevating to personal ownership, but also to personal empowerment. […] The campaign idea is cheeky and funny, “2022 year of poo”. We even have a “year of poo” team at WEF that is mobilized. […] But really, it's about personal empowerment, understanding that there's power beyond the flush, that we as producers all have that power to not only know what's happening, but to know that we are part of a product stewardship line, that we need to pay attention to the quality of what we're sending down the pipe. And to really own that when that product comes out. We have a responsibility to use that in a way that can create massive change, positive change in terms of climate mitigation, energy recovery, all of these things that you can do just by flushing.”

[5:48] “[We will be] having fun faecal facts that people can look at […] on social media. […] We're going to be having interactive interviews with movement makers, people in the space of sanitation, wastewater, water resource recovery, end-use, climate change. We can bond all of these different initiatives around this sole purpose of elevating poo to the throne, it so rightly deserves.”

Rating: 💧💧

🎙️ Full Episode: Apple | Spotify
🕰️ 11 min | 🗓️ 01/06/2022
✅ Time saved: 9 min